Little Red Book of Selling: 12.5 Principles of Sales Greatnessby Wojciech Adam Koszek ⋅ Oct 9, 2012 ⋅ East Palo Alto, CA
This was the first book on selling that I read. Looking back and reviewing it after 4 years I don't remember it much. I should re-read it probably because I've read more books by the same author. No strong yes, but not definite no.
I didn’t like this one at the beginning, since it sounds like a book written by a salesperson, but … I forced myself to finish. Conclusion: good study on sales and selling and marketing.
Then I learned all of his books at least once were on top #1 of Amazon.com, and…
I confess: I went through while “Little book..” series, including “Gold” and “Green”, as well as “Sales bible”.
The general message is: as a salesman, you’ll have to work your ass off for being truly successful.
First time I understood a term “cold calling”. I do believe this is hard–based on how assertive my grandmother was, I know there well be people not willing to spend 5s on listening to you. I’m included in that group. Selling over the phone wouldn’t work for me.
You want to understand how to get pass the secretary and reach the person who has some decision making power? This book will be for you.
Interestingly, sometimes you can use the concept of “Could you please connect me to your manager?” phrase and it sometimes works just fine. However rarely do I use it.
Don’t sell things which you don’t use yourself.
Sense of humor.
People like to buy, but not being sold
Importance of networking and relationships is emphasized.