The 22 Immutable Laws of Marketingby Wojciech Adam Koszek ⋅ Dec 15, 2012 ⋅ East Palo Alto, CA
Must read for everybody. I keep coming back to lessons learned from this book several years after having read it originally.
Successful duet of Ries and Trout deliver another content together 2nd time in a row.
I do agree with other people whom I have discussed this book with: examples mentioned can be questionable. Basically it looks they wanted to confirm their theories with practice by giving examples, but the way it’s done makes you feel like: “Oh gosh. If I wanted, I could provide 100 different counter examples”.
Marketing is more like a “social engineering”, or “psychological engineering”, and I believe failures of products and companies mentioned here weren’t entirely due to what authors mentioned–failure to comply with one of the 22 laws.
Just like success teachers following Napoleon Hill wanted to state “The Law of Success” is a one of the next nature’s law, Ries and Trout want to saw laws of marketing are a fixed rules which are better to be followed. Well.. I think these are good advises, but don’t think this book will give you 100% successful strategy for marketing.
This is basically a good book with lots of do’s and dont’s when you’re just about to start figuring out (or fixing) what you’ve done.
The whole thing isn’t backed by numbers or studies. The book has no biography. So treat it as “good to read” as an inspiration, but be careful and expect everything can end up 100% different than expected.
World is just too many factors..