Non-designers design book

by Wojciech Adam Koszek   ⋅   Jan 17, 2017   ⋅   Menlo Park, CA

My review of what probably is the best design book for software engineers and other people originally not trained in design.

This is a biography of David Ogilvy of Ogilvy and Mather.

You will get a behind the scenes look at the advertising agency and business, but you won’t get much of advises about advertising of how to write a good body copy.

For this, look at other books by the same author.

I decided to read this book, since I was intrigued by Ogilvy, since it appears he did his homework on measuring the efficiency of ads like no one else, and I wanted to understand how much of what I see in the Internet is a well-measured manipulation, researched or a random spam.

This is a very well written book, with a lot of research and a great deal of funny anecdotes. If you’re interested in learning more about how companies promote their products and why, this book is great.

“The New New Thing: A Silicon Valley Story”
“Effective negotiating”

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About the author: I'm Wojciech Adam Koszek. I like software, business and design. Poland native. In Bay Area since 2010.   More about me