Non-Tech Founder Technology Guide

A practical guide for non-technical founders who need to make smart technology decisions, work effectively with technical teams, and build successful tech-enabled businesses without getting overwhelmed by technical jargon.

About This Book

This book bridges the gap between business vision and technical execution, providing non-technical founders with the knowledge and frameworks needed to navigate the technology landscape confidently. Written in plain language with real-world examples, it covers:

• Technology Fundamentals - Understanding core concepts without diving into code
• Strategic Decision Making - How to evaluate technology choices for your business
• Team Building - Hiring and working effectively with technical talent
• Product Development - Managing software projects and understanding development processes
• Vendor Selection - Choosing the right tools, platforms, and service providers
• Risk Management - Identifying and mitigating common technology pitfalls

Buy the Book

Status: Currently in development - Expected publication: August 2025

Pre-order information and purchase links will be available soon.

Formats Available:

• Paperback - $22.99
• Kindle/eBook - $9.99
• PDF (Direct) - $12.99

Book Details:

• Pages: 240
• Word Count: ~65,000 words
• Reading Time: 4-5 hours
• Language: English
• ISBN: 978-0-000000-01-7

Target Audience

• Non-technical founders and entrepreneurs
• Business leaders entering tech-enabled markets
• Executives working with technology teams
• Investors evaluating technology companies
• Anyone who needs to make technology decisions without a technical background

What You’ll Learn

By the end of this book, you’ll be able to:

• Speak confidently with developers and technical teams
• Make informed decisions about technology investments
• Understand the basics of software development and project management
• Evaluate and select the right technology solutions for your business
• Avoid common and costly technology mistakes
• Build effective partnerships with technical co-founders or CTOs

Key Topics Covered

Part I: Technology Foundations

• Understanding software, hardware, and the internet
• Common technology terms every founder should know
• How modern applications and websites work

Part II: Building Your Tech Strategy

• Aligning technology with business goals
• Build vs. buy decision frameworks
• Scalability and future-proofing considerations

Part III: Working with Technical Teams

• Hiring your first technical employees
• Managing software development projects
• Setting realistic timelines and budgets

Part IV: Making Smart Technology Choices

• Evaluating software vendors and platforms
• Understanding security and compliance requirements
• Planning for growth and scale

Follow my blog for updates on the book’s progress and preview chapters.