Non-Tech Founder Technology Guide

This book is a sister book to the CTO book. The notes about non-tech communication that didn’t fit into my CTO book will end up here.

This book draws on patterns I have seen while building Segmed and Knowbase One and working across technical and non-technical teams. The focus is on clear communication, decision-making, and avoiding common technical traps for non-technical founders.

Aim is to create relatively short, compressed and practical guide for non-technical founders who need to make smart technology decisions, work effectively with technical cofounders and teams, and build successful businesses without getting overwhelmed by technical jargon.

About This Book

This book bridges the gap between business vision and technical execution, providing non-technical founders with the knowledge and frameworks needed to navigate the technology landscape confidently.

Written in plain language with real-world examples, it covers:

• Technology Fundamentals - Understanding core concepts without diving into code
• Strategic Decision Making - How to evaluate technology choices for your business
• Team Building - Hiring and working effectively with technical talent
• Product Development - Managing software projects and understanding development processes
• Vendor Selection - Choosing the right tools, platforms, and service providers
• Risk Management - Identifying and mitigating common technology pitfalls

Status

In progress. Updates will be shared as the manuscript develops.

• Kindle/eBook - $9.99
• PDF (Direct) - $12.99

Book Details:

• Pages: 240
• Word Count: ~65,000 words
• Reading Time: 4-5 hours
• Language: English
• ISBN: 978-0-000000-01-7

Target Audience

• Non-technical founders and entrepreneurs
• Business leaders entering tech-enabled markets
• Executives working with technology teams
• Investors evaluating technology companies
• Anyone who needs to make technology decisions without a technical background

What You’ll Learn

By the end of this book, you’ll be able to:

• Speak confidently with developers and technical teams
• Make informed decisions about technology investments
• Understand the basics of software development and project management
• Evaluate and select the right technology solutions for your business
• Avoid common and costly technology mistakes
• Build effective partnerships with technical co-founders or CTOs

Key Topics Covered

Part I: Technology Foundations

• Understanding software, hardware, and the internet
• Common technology terms every founder should know
• How modern applications and websites work

Part II: Building Your Tech Strategy

• Aligning technology with business goals
• Build vs. buy decision frameworks
• Scalability and future-proofing considerations

Part III: Working with Technical Teams

• Hiring your first technical employees
• Managing software development projects
• Setting realistic timelines and budgets

Part IV: Making Smart Technology Choices

• Evaluating software vendors and platforms
• Understanding security and compliance requirements
• Planning for growth and scale

Follow my blog for updates on the book’s progress and preview chapters.